A fitness coach who offers personal training, run coaching and feel good fitness classes. She works mainly with women in their 30s, 40s, 50s and beyond with a preference to always work outside and absorb all that nature has to offer.
The logo needed to be bold and eye catching that immediately spoke to it’s female target audience. As running is so integral to Lesley’s offering it made perfect sense to incorporate that into the main body of the logo. Creating a silhouette of a woman on the move insured her ideal audience would know exactly what her business is all about. The gradient colour palette brings elements of the outdoors into all of her brand collateral.
This striking logo looks amazing across all of Lesley’s fitness wear, business cards and leaflets insuring her business stands out from the crowd.